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28 December 2007


What:      When was the first Times Square celebration? What was the original name of Times Square? What did the first New Year’s ball weigh?
These are just some of the 90 trivia questions that will run on Prudential Financial’s (NYSE:PRU) Spectacular Times Square sign on New Year’s Eve. The ‘Rock Yer Brain’ trivia will test onlooker’s knowledge of such topics as history, pop culture, and the annual New Year’s celebration in New York City’s Times Square.
When:      Monday, December 31, 2007 through Tuesday, January 1, 2008
Trivia to run from 4:00 p.m. on December 31 – midnight on January 31
(32 hours in total)  
Where:     The trivia will run on Prudential’s Spectacular sign that sits atop Two Times Square in New York City. The sign is a light emitting diode, or LED video screen illuminated by nearly 800,000 individual LED bulbs. It measures 40-by-40 feet, stands 300 feet above Times Square and, with a pixel resolution of 512 by 512, the image quality is just one step below high definition.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $637 billion of assets under management as of September 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit
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