Like it or not, women have emerged as primary breadwinners
Now in its 12th year, Prudential's latest study on the “Financial Experience & Behaviors Among Women” found that like it or not, women have emerged as primary breadwinners—with 53 percent serving in this role. But being the higher earner does not always lead to great control over financial decision making. “Only 20 percent of breadwinner women feel well prepared to make financial decisions, compared to 45 percent of men," says Joan Cleveland, senior vice president of Business Development for Prudential Individual Life Insurance. "This demonstrates that women's level of financial responsibility within the household has outpaced their investment confidence. We continue to focus on supporting financial education and helping women take action toward a more secure retirement."Prudential's 2012 study was significantly broadened to include women of all income levels, larger representation of women from diverse backgrounds and comparative data on men’s financial attitudes.
Want to learn more about the study’s findings? Read the “Financial Experience & Behaviors Among Women” report. Want to talk to Joan? Contact Lisa Bennett.
The Prudential Insurance Company of America, NJ.