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11 July 2012

Financial Experience & Behaviors Among Women

Prudential's 2012-13 study found that women are increasingly the primary breadwinners of
many households. They are more likely to be single than a generation ago, either as a
result of being widowed or the decision to remain single, marry later or divorce. This is
increasingly the case for women in their 50s or later. Our data confirms the long-term
trend we have seen of women playing a key role in making financial decisions, but
notes that increasingly this is not a matter of choice.

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