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17 October 2012

Thought Leader of the Week: Joan Cleveland

Women's financial responsibility is outpacing their confidence

Speaking at an industry panel last week, Joan Cleveland, vice president of Business Development for Prudential Individual Life Insurance, said the economic downturn has thrust women into the role of breadwinner, a position in which many don't feel confident. Just 23 percent of breadwinner women feel "very well prepared" to make financial decisions versus 45 percent of their male counterparts, Cleveland said.

"Our most recent study on the 'Financial Experience & Behaviors Among Women' found that the majority of women—53 percent—have emerged as primary breadwinners, but not necessarily by choice," Cleveland said during the National Association of Female Executive's annual meeting, part of the 2012 Working Mother Work-Life Congress. "Women's level of financial responsibility may have outpaced their investment confidence."

Want to learn more about the study or speak to Joan? Contact Lisa Bennett.

Contact(s):
Lisa M. Bennett
phone: 973-802-2894
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