|VIDEO: Donald Smith (right) shares basic financial tips on The Root. |
In 2011, Prudential launched the African American Financial Experience, its inaugural survey on the financial concerns, goals and investment behaviors of African American community. Among other things, the survey highlighted a growing affluence in the African American community and a corresponding increased focus on financial planning. The research also noted that the African American consumers are likely to be more self-sufficient when building their financial acumen, seeking out seminars and websites on the topic.
To help meet those needs, Prudential has partnered with The Root, a leading online source of news and commentary from an African American perspective,. The company is sponsoring "The Root Live," a video series airing at noon, Eastern Time, each Monday in February featuring thought leaders discussing careers, personal finance and long-term financial planning.
On Feb. 11, Prudential’s Donald Smith, manager of financial services in Prudential's Atlanta-based Southern Financial agency, joined other panelists for a candid discussion on "Closing the Wealth Gap" in the African American community. According to Smith, open discussion about finances can often be a challenge within the community. "I tell my clients to remember PART as a basic financial planning tool—protect, accumulate, retirement savings and transfer of wealth," Smith said.
Interested in more information? Read the news release or watch Donald's interview on The Root. Want to speak with Donald? Email Alicia Alston.