African Americans 'financially confident, focused on service' in Prudential’s latest research
When it comes to helping Americans take concrete steps toward financial security, outreach supported by community leaders or faith-based organizations resonates within the African American community, according to Prudential’s "African American Financial Experience" study. The 2015-2016 edition of the research noted that 61 percent of African Americans surveyed indicate they are more likely to want to engage with a financial professional supported by a civic or faith-based organization, compared with 43 percent of the general population.
"We’re seeing a community that is financially confident, focused on service and open to receive guidance from professionals who can help them move closer to their financial goals," says Mammen Verghis, vice president, Multicultural Marketing for Prudential. "Just as important, the research identifies a community that gives clear guidance on approaches that resonate best."
One way Prudential is providing financial education is through working with local organizations, such as the dfree® Financial Freedom Movement, T.D. Jakes Megafest and Full Gospel Baptist Church Fellowship International on programs that expand the company’s outreach with this audience, says Verghis.
Want more information about the study? Read the 2015-2016 "African American Financial Experience." Want to speak to Mammen? Contact Alicia Alston.
dfree™ and Financial Freedom Movement™ are trademarks of the Corporate Community Connections, Inc.. T.D. Jakes Ministries, Full Gospel Baptist Church Fellowship and Corporate Community Connections, Inc. are not affiliated with The Prudential Insurance Company of America or its affiliates, Newark, NJ.
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The Prudential Insurance Company of America, Newark, NJ