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For Prudential Financial, Inc.
Discretion Winter, Direct: 973-802-6701
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17 September 2016

ADDING MULTIMEDIA UPDATE: MEDIA ADVISORY: 12,000 runners registered and thousands more gathered at the Rose Bowl, joining Prudential’s 4.01K Race for Retirement to take on America’s Retirement Challenge

NBA “Iron Man” A.C. Green and Calif. State Treasurer John Chiang attended run;

Post-race festival featured concert by popular recording artist Jason Derulo; #Run401K was second top trending hashtag in the L.A. market during event

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Click here to see downloadable versions Prudential Race for Retirement at the Rose Bowl b-roll available now
Click here to see downloadable versions (Graphic: Business Wire)
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PASADENA, Calif., September 17, 2016 - One in three Americans say they’re not saving enough for retirement, Prudential Financial, Inc., found in a recent study. To raise awareness of an issue that affects everyone, Prudential brought its second annual 4.01K Race for Retirement to America’s Stadium and the West Coast.

This Smart News Release features multimedia. View the full release here:

The Challenge: In addition to running or walking 4.01 kilometers, participants pledged to increase their retirement savings by 1 percent of their annual earnings.




Prudential 4.01K Race for Retirement


8 a.m. to 1 p.m. PDT, Saturday, Sept. 17, 2016 (race begins at 10 a.m.)


The Rose Bowl, 1001 Rose Bowl Drive, Pasadena, Calif., 91103




NBA and Los Angeles Lakers legend A.C. Green, who partnered with Prudential to take on the 4.01K challenge and was on hand—with the Lakers Girls—to support participants at the Rose Bowl.


Guests also included California State Treasurer John Chiang, who announced the start of the race and popular recording artist and performer Jason Derulo.


And of course, 12,000 registered runners, walkers and movers who pledged to increase their retirement contributions through the 4.01K challenge. A festival followed the race and included interactive games to educate consumers on becoming retirement ready, food trucks and the concert by Jason Derulo. Attendees explored Prudential’s Challenge Lab and used arcade-like games at interactive tents that bring to life behavioral challenges that often disrupt our retirement and long term financial planning.




Journalists are invited to attend the event.


Please RSVP via email to:


Interview Opportunities:


A.C. Green, Pro NBA champion and former Los Angeles Laker


Christine Marcks, president, Prudential Retirement


John Kalamarides, head of Institutional Investment Services, Prudential


John Chiang, California State Treasurer




Download video and other multimedia of Saturday’s event




Please follow us on Twitter at @Prudential or using the hashtag #Run401K. We’ll also be posting updates at, Prudential’s Facebook page,





By participating in the Prudential 4.01K Race for Retirement, participants can help take on the Retirement Challenge. Even non-participants can get a better understanding of what might be keeping them planning their financial futures through Prudential’s Challenge Lab.


For more information and to see a recap of the race, please visit


Prudential Financial, Inc. (NYSE:PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit


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