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The financial experience of Americans is as varied and diverse as the country we call home. While Americans from all backgrounds share common financial goals and worries—most revolving around meeting day-to-day expenses and saving for retirement—many are impacted by additional factors that underlie and sometimes impede our ability to achieve financial security.
To better understand their challenges, and to help us develop innovative solutions that speak to their diverse and growing needs, Prudential surveyed more than 3,000 Americans between the ages of 25 and 70. As reported in our 2018 Financial Wellness CensusTM PDF opens in a new window , the data revealed a nation almost equally split between those who are financially healthy and those who are struggling.
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About the Prudential Financial Wellness Census
The original Financial Wellness CensusTM was conducted by Prudential’s Decision Insights Group and Chadwick Martin Bailey within the United States between Sept. 20 and Oct. 9, 2017, among a nationally representative sample of 3,013 U.S. adults ages 25-70. For the complete survey methodology, including weighting variables and subgroup sample sizes, please contact prudential@sharpthink.com.
