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Prudential Financial celebrates 150 years of serving as ‘the Rock’ for customers and clients

Feb. 18, 2025

Company marks anniversary with NYSE bell ringing and global celebrations

Today Prudential Financial proudly celebrates a landmark 150 years since its founding. As the company looks ahead to the next chapter, it will mark this monumental milestone by ringing the opening bell at the New York Stock Exchange and hosting employee celebrations at its corporate offices around the world.

“Prudential’s customers and shareholders have chosen a company that has endured challenging and unforeseen events over its 150 years of existence,” said Charles F. Lowrey, chairman and chief executive officer. “Providing financial security and peace of mind to our customers is what we do, and we do it well. We remain strong and ready to serve and support them.”

Prudential kicked off its 150th celebrations on New Year’s Day through its sponsorship of the Rose Bowl Game presented by Prudential, which featured the 150th-anniversary logo displayed prominently on the field and in the stadium. With a focus on the next 150 years and the future of retirement, the company also in January released “Generation Beta: Redefining Life, Longevity, and Retirement,” a first-of-its-kind study that explores what the future might hold for Generation Beta. The study was accompanied by the Beta Baby Bonus, a campaign where parents or guardians of a “Beta baby” born in the United States on Jan. 1, 2025, can apply to receive $150 to put toward saving for their future. And the festivities are far from over — throughout the year, Prudential will host a variety of business and community engagements across the globe that showcase the company’s impact and its journey to help people live better lives, longer.

“We keep promises that last a lifetime and have done so for 150 years,” said Andrew Sullivan, head of International Businesses and Global Investment Management, who will succeed Lowrey as CEO effective March 31, 2025. “And as we look to the future, we will embrace innovation, invest in growth, and evolve so we can continue to be there for our customers, employees and communities around the world in the moments that matter most to them.”

Founded in 1875 by John Fairfield Dryden in Newark, New Jersey, as the Prudential Friendly Society, Prudential started as a company providing affordable life insurance for working individuals and families. Since then, it has remained headquartered in Newark and has become a rock for millions of people, helping them access the tools and services to build financial security to last beyond their years. While much has evolved throughout its history, the company has remained steadfast in its commitment to its purpose: to make lives better by solving the financial challenges of our changing world. Today, Prudential Financial is a global financial services leader and premier active global investment manager with a presence in more than 50 countries helping 50 million customers plan for their financial futures.

To learn more about Prudential’s history and explore the company’s future, visit our dedicated 150th Anniversary page here.

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