Media Contact(s)

Evan Stisser

May 18, 2020

NEWARK, N.J., May 18, 2020 - Prudential Financial, Inc. (NYSE: PRU), launched FlexGuardSM today, the company’s first indexed variable annuity product, designed to provide customers with downside protection and the opportunity to grow and accelerate the performance of their retirement assets into the future. The commission-based version launches today, with a fee-based version of FlexGuard to follow later this year.

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“FlexGuard is a first for Prudential and brings new options to the annuities market as a whole,” said Dylan Tyson, president, Prudential Annuities. “Our market entry, in the midst of a global pandemic and continued market volatility, brings a more customized experience and array of options to individuals who now more than ever face the challenge of protecting and growing their retirement savings.”

A key feature of FlexGuard allows customers to select a level of protection, or “buffer,” against market losses. But the product also incorporates unique options when it comes to growth potential, with innovative crediting strategies that enable customers to accelerate their gains above and beyond the index return when certain targets are met. Importantly, FlexGuard is designed to adapt with consumers’ needs, allowing changes to investment length, protection level and growth strategies, as the markets shift and individual financial goals evolve.

The launch of FlexGuard builds upon the broader expansion of Prudential’s annuity lineup, including:

  • Prudential’s Fixed Annuity with Daily Advantage Income Benefit, which also launched today. The Fixed Annuity with Daily Advantage Income Benefit combines guaranteed lifetime income that is protected from market risks with a set growth rate that means the longer an individual waits to take income, the greater their future retirement income can be.
  • Prudential’s fee-based MyRock product for the advisory space, which added a new Dynamic Income Benefit in April 2020 and an expanded fund lineup earlier in the year. It provides greater market upside income potential, investment control and flexibility, lower cost compared to most other variable annuity income benefits, and the ability to carry over unused income from one year to the next.

“Diversifying and enhancing our suite of solutions is foundational to Prudential Annuities’ market-leading innovation and our aim to insure the longevity of Americans,” said Tyson. “Our customers have worked hard to build up their retirement savings. We’re helping them maximize and manage those assets by equipping financial professionals with more flexible strategies to help individuals achieve their financial goals throughout retirement.”

For more information on FlexGuard, visit:

About Prudential Financial

Prudential Financial, Inc. (NYSE: PRU), a financial wellness leader and premier active global investment manager, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit

Annuities are issued by Pruco Life Insurance Company, located in Newark, NJ (main office), or by Prudential Annuities Life Assurance Corporation located in Shelton, CT. (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.

Investors should consider the features of the contract, index strategies, and the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained from your financial professional. Please read the prospectus carefully before investing.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. If you would like information about your particular investment needs, please contact a financial professional.

Annuity contracts contain exclusions, limitations, reductions of benefits, and terms for keeping them in force. Your licensed financial professional can provide you with complete details.

Guarantees are dependent upon the claims-paying ability of the issuing company.