A direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions.

June 17, 2020

Prudential brings digital term life offering to new platform with Assurance IQ

Prudential Individual Life Insurance and Assurance IQ, a wholly owned subsidiary of Prudential Financial, Inc. (NYSE: PRU), are now offering Prudential’s SimplyTermSM term life product through the Assurance IQ platform.

October 10, 2019

Prudential Financial completes acquisition of Assurance IQ, Inc.

NEWARK, N.J., & BELLEVUE, Wash., October 10, 2019 - Prudential Financial, Inc. (NYSE: PRU) announced today that it has completed its acquisition of Assurance IQ, Inc., “Assurance,” a leading consumer solutions platform for health and financial wellness needs.

September 05, 2019

Prudential Financial to acquire Assurance IQ, Inc., a leading consumer solutions platform for health and financial wellness needs, for $2.35 billion

NEWARK, N.J., & BELLEVUE, Wash., September 05, 2019 - Prudential Financial, Inc. (NYSE: PRU) today announced that it has signed a definitive agreement to acquire Assurance IQ, Inc., “Assurance,” a profitable, fast-growing direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions.