A direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions.

October 10, 2019

Prudential Financial completes acquisition of Assurance IQ, Inc.

NEWARK, N.J., & BELLEVUE, Wash., October 10, 2019 - Prudential Financial, Inc. (NYSE: PRU) announced today that it has completed its acquisition of Assurance IQ, Inc., “Assurance,” a leading consumer solutions platform for health and financial wellness needs.

September 05, 2019

Prudential Financial to acquire Assurance IQ, Inc., a leading consumer solutions platform for health and financial wellness needs, for $2.35 billion

NEWARK, N.J., & BELLEVUE, Wash., September 05, 2019 - Prudential Financial, Inc. (NYSE: PRU) today announced that it has signed a definitive agreement to acquire Assurance IQ, Inc., “Assurance,” a profitable, fast-growing direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions.