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We all have money concerns, but for Black Americans they are multiplied by many factors endemic to our society and our history. Let's explore the challenges and offer some practical tips for individuals striving to overcome them. 
By Salene Hitchcock-Gear, President of Prudential Individual Life Insurance.

February 22, 2022

There are many well-known historical disparities in the American financial system that have contributed to the current wealth gap between Black Americans and their White peers. The denial of access to wealth-building homeownership and education benefits in the GI Bill, redlining and loan rejections for businesses are several critical components of today’s widely discussed racial wealth gap. Throw in historically lower wages and education gaps and you find there is a staggering difference in wealth by race. White families have roughly eight times the wealth of Black families, according to The Brookings Institution.

This historical context is critical in understanding that individual achievement must be matched with policies that address the framework that has yielded this result.

While there is much to do to address the broader systemic issues, every day that goes by is an opportunity to shore up individual situations. There are many steps to building and creating a bright financial future, and time is of the essence. Time and money go hand in hand in the accumulation of savings, assets and wealth. So, while we work on the broader issues, let us look at what Black Americans are saying are their biggest concerns and identify strategies to work on them now.

The Current View

At the end of 2020, a full quarter of Black Americans said they were unemployed, compared with 19% of White Americans, and more than half of Black Americans had an annual household income of less than $30,000, according to the Prudential Financial Wellness Census, compared with 36% of the overall population.

Given such challenges, it’s no wonder that Black Americans are 10 percentage points more likely than White families to cite financial issues as the biggest concern facing them and their families right now, according to a report from the Kaiser Family Foundation.

Here’s a look at some of the biggest financial challenges facing Black Americans and strategies to address them:

At the end of 2020, a full quarter of Black Americans said they were unemployed, compared to 19% of White Americans, and more than half of Black Americans had an annual household income of less than $30,000, according to the Prudential Financial Wellness Census, compared to 36% of the overall population.

Given such challenges, it’s no wonder that Black Americans are 10 percentage points more likely than white families to cite financial issues as the biggest concern facing them and their families right now, according to a report from the Kaiser Family Foundation.

Here’s a look at some of the biggest financial challenges facing Black American and strategies to address them:

1. Black students have lower levels of access to financial education.

In states that do not require personal finance education in high school, only one in nine students has access to a standalone personal finance course in high school. That number falls even further --to one in 14 students--in schools with primarily Black and Brown students, according to Next Gen Personal Finance.

Take action: If you are a parent or have children in your life, talk about the basics of personal finance. Setting a budget, managing what you have, and setting aside whatever you can as often as you can are easy concepts to discuss. These simple conversations start a habit of talking about financial matters and getting conversations going. There are plenty of resources to help with this, including books, podcasts, and newsletters. If you need some finance 101 guidance, consider tapping into content available through your workplace benefits (we have a quick guide), or seek out news outlets, blogs and other online portals for more information.  Talking to our younger generation about money is a key first step to making finance a focal point of learning.

2. Black households make less money than their white peers.

After controlling for education, years of experience, and occupation, there’s a median annual pay disparity of $2,000 for Black women and $1,100 for Black men, according to PayScale. Over a lifetime of earnings, those differences can add up to hundreds of thousands of dollars.

Take action: In today’s tight labor market, employees have more leverage to negotiate for a higher salary—or to move to an employer that offers better pay. In addition to your salary, you’ll also want to look at other components of the overall compensation, such as health insurance, retirement savings, or paid leave programs. If you feel like you are stuck in your current situation with few local options, remote work is more plentiful today than ever.  Finally, if you plan on speaking to your current employer about a raise, put together a list of your accomplishments and skills to prepare for your conversation. It never hurts to reflect on and communicate the value you bring. 

3. Black Americans have higher debt levels and often pay more interest on those debts.

The median debt-to-asset ratio for Black households is 46.8%, compared to just 29.5% for White households, according to the Employee Benefit Resource Institute. Black Americans were also more likely to have to pay more than 40% of their income toward debt.

Take action: Make a plan to pay down your debt. Our debt repayment calculator can help you decide which debt to pay down first—and where to go from there. If you have student loans, investigate whether you would qualify for federal student loan repayment programs or have access to a workplace student loan assistance plan. Your debt repayment outcomes will improve with shopping for the best possible terms. After that step, refer to strategy #2. More income will of course help you reach your goals faster. Finally, when it comes to repaying debt, be aggressive but wise. It will be beneficial to put a plan together that allows for creating an emergency fund if you do not have one. Many re-payment plans can get derailed by an unexpected large expense that leads to more borrowing.

4. Black families are less likely to own homes—a significant source of wealth generation.

At the end of 2020, 44% of Black households owned a home, compared to the three-quarters of White Americans who own property, according to McKinsey. Consider the reference to the GI Bill which created home ownership wealth for White Americans, including the ability to pass on property wealth to the next generation. The disproportionate number of Black mortgage holders with distressed loans during the 2008—2010 financial crisis also impacted overall home ownership levels.

Take action: Home ownership is widely viewed as a cornerstone for financial stability and opportunity to create wealth. It is for many, their most valuable asset. Along with the opportunity for your home to grow in value, tax benefits can also be helping with the overall cost. Consider your opportunities for home ownership and plan. If you already have a home, ensure that you have the lowest financing rates available as mortgage rates are still near all-time lows. If you need to work on your credit score, start by understanding what is holding your score down so that you can act as soon as you hit the right level. If this is your first home, talk to someone you know who owns a home. Budgeting and preparing for home ownership will add many additional expense items you will need to include in your overall budget. Taxes, utilities, maintenance, and other costs vary depending on the size of the home and your geographic location.

When you are ready to buy a home, ask your lender whether they have any special programs to assist first-time home buyers. An FHA (Federal Housing Administration) loan, for example, can allow you to purchase a home with as little as 3.5% down, while a Community Seconds loan could provide secondary financing to cover a down payment and closing costs.

5. Black Americans are less likely to participate in the stock market.

While more than half of White Americans own some equities, that number falls to about a third for Black families, according to data from the Federal Reserve. Investing in stocks is an important means of building wealth over time and generating the returns necessary for retirement.

Take action: For many people, the easiest way to start investing in the stock market is through their workplace retirement plan. If your employer offers a retirement savings plan, make sure you contribute enough to earn any matching contribution your employer offers. Also be sure to evaluate the investment options and get the assistance and information you need from your employer to select an investment approach that is right for you. If you start with a low percentage contribution, you can typically increase the amount you save over time (some companies even let you do this automatically), with the goal of saving at least 10% to 15% of your income for retirement. The compounding effect of investing money over time can often help you accumulate more than you think.

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Editor’s note: This article first appeared on Kiplinger.com

The Prudential Insurance Company of America, Newark, NJ.

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